Showing posts with label PHUONG PHAP HOC DAI HOC (ENGLISH). Show all posts
Showing posts with label PHUONG PHAP HOC DAI HOC (ENGLISH). Show all posts

CHAPTER 7: ORAL PRESENTATION


CHAPTER 7:
ORAL PRESENTATION

7.1. Oral presentations: time, purpose, structure and manner
7.2. Presentation aids 

   7.2.1. Reading, memorizing, or using notes
   7.2.2. Making and using overhead transparencies
   7.2.3. Checklist for visual aids
7.3. The chairperson and the audience 
   7.3.1. Chairing and the audience
   7.3.2. Dilemmas for the chairperson
7.4. Some examples of language used for oral presentations
7.5 Sample seminar performance assessment

    This chapter is intended to enhance your skills and confidence in delivering presentations, and to encourage you to work in partnership with others.

7.1. ORAL PRESENTATIONS: TIME, PURPOSE, STRUCTURE AND MANNER 
7.1.1. Managing the time

• Many speakers think more about the amount of information they want to convey, rather than the amount of time they have in which to present the information. In a presentation of ten minutes, given that you need to introduce and conclude, you will be able to cover between two to four points briefly.
• Keeping to the time limit is a matter of courtesy.
It is unacceptable to go over time. Often examiners will either deduct marks, or the following speaker may be penalised by having his/her time cut in order to complete the session within a specific time.
• Help manage the time by limiting the scope of your presentation.
Although there are several theories, this presentation will only focus on two…
This presentation focuses only on the private sector as opposed to the public sector…
Although the effects have been apparent since 1970, this presentation focuses on the period 1976-1986…
Implementation, rather than policy formulation, will be considered…
7.1.2. The purpose

• Who? How many people? What kind of room? Will the audience be close to/distant from you and relatively informal/formal? Will the audience be familiar will the topic? How much can you assume members of the audience know, and how much do you think they want to hear?
• Why? Are you being assessed, and if so what are the assessment criteria and expectations? What guidelines have been issued? Talk with your lecturer about what he/she expects you to do (coursework purpose).
• What? What do you wish to convey? What do you want the audience to know? Why do you want them to know it? Why will information you present be useful to the audience? How? (presentation objectives).
• How? How are you going to interest your audience and persuade listeners that the content of your presentation is interesting, informative and useful? (presentation technique).
    At the beginning of your presentation make clear to the audience what the presentation will be about and the main point it will cover (outline).
7.1.3. Structure

• Introduce the topic clearly.
• Define or explain terms if necessary.
• Have an introduction and a conclusion.
• Begin with a brief outline of what will be covered in the presentation.
• Have clear and logical links between sections.
• Let the audience know what stage you are at by using signposts: first, second, another important factor, in conclusion
7.1.4. Manner of speaking

• Volume and speed. Volume and speed can be a problem for both international and native speakers. There can be difficulties with the voice of the speaker being too loud or too soft. There is also a balance between going so slowly that the presentation loses all interest for the audience, and so fast that speech becomes incomprehensible.
• Fluency. It is good to strive for fluency. However, fluency is often attained at the risk of making mistakes in public, especially if English is not the first language.
• Eye contact. It is important to have eye contact with the audience, without staring. It is important also not to lock onto one or two people (very often the lecturer), but to include as many of the audience as possible.
• Body language. Body language can influence an audience: nervous students for example, may smile/laugh inappropriately, or use gestures/body movement inappropriate to the setting.
• Pronunciation. It is important to learn to pronounce the specialised words of the discipline. Very often pronunciation is based on reading a word, not listening to it.
• Unrestricted sound flow. It is important to face the audience and not obstruct the line of sight between the speaker's mouth and the listener's ear. Often nervous students will talk to their shoes, or the ceiling, or hide their mouths behind their hands or papers. What habits do you have when you are nervous?

7.2. PRESENTATION AIDS 
7.2.1. Reading, memorising, or using notes

• Reading a paper is best avoided. It can be a problem if English is a second language because it can distort articulation and pronunciation. Although it offers some security to the presenter, it can lead to problem for the audience in understanding what is being said. It involves looking down, perhaps losing ones place in the notes, and generally avoiding interaction with the audience.
• Memorising is risky. It can lead to a false sense of security and may become monotonous to the listener. Such presenters do not cope well with unexpected interruptions/questions, and they tend not to convey enthusiasm for what they are doing. Memorising, therefore, it best avoided.
• Notes are the best alternative. The quality of the notes, and the ease with which they can be referred to determines the quality of the presentation. Should only be used as a basis for speaking, not to read word-for-word; should be typed in larger font/type size with double-line spacing.
7.2.2. Making and using overhead transparencies; using powerpoint

• Do not photocopy straight from a book onto overhead transparencies (OHTs): the typing is often to small and too close together and may be difficult for the audience to read. Highlight the information you wish to convey by retyping, double-line spacing and enlarging it.
• The quality is important : black smudges and poor reproductions are to be avoided.
• Include the title of your presentation and the title of the OHT at the top so that the audience can immediately note the OHT's relevance. At the bottom of each OHT include the source of your information if appropriate so that the audience may note the details.
• If handwriting information, ensure that it fits the size of the projector: you may need to vary the size of your handwriting or reduce the amount of information. Ensure that your handwriting is legible to those people in the far corners of the room. This may mean experimenting with various drafts.
• When you are using diagrams, tables or graphs, you may need to enlarge them so the audience can clearly read the headings and the information.
• The language you use when referring to an OHT could include
   This OHT/diagram/table shows (outline the content)
   I'd like to draw your attention to…(highlight)
   Please note…(highlight)
   Compare x and y…(highlight)
   This means… (explain significance)
• An OHT does not do the presentation for you: it is used to highlight particular aspects of your presentation. Highlight one main issue information relation to the topic on each OHT. It should not contain more than five points/6-7 lines of writing in relation to the issue. The key questions to ask yourself are: What is significant about the information? What do I want the audience to know/remember?
• Even though you are using an OHT, your audience does not disappear'. Address the audience and not your OHT. Maintain eye contact.
• The language should be clear and precise, and spelling must be correct.
7.2.3. Checklist for visual aids

• Keep it simple.
• Have only one key point per visual.
• Print must be large, dark and easily read from the back of the room.
• Do not use whole sentences: use heading only.
• The world's worst visual aid is an OHT of a typed page of text.
• Ask yourself: can the audience quickly and easily grasp what they see?
• Use pictures, maps, symbols and graphs.
• Translate complex tables/statistics into bar graphs or other graphics.
   Bar graphs (or histograms) are good for showing comparisons.
   Pie charts are good for showing the relationship of parts to a whole.
   Graphs are good for showing changes and trends over time.
   Diagrams are good for showing complex structures, processes or ideas.
   Maps are interesting, and help the audience locate and visualise the setting.
• Do not present a page full of numbers.
• No more than three curves on a graph.
• If you use colour, not more than three.
• Use overlays for complex points.

7.3. THE CHAIRPERSON AND THE AUDIENCE 
7.3.1. Chairing and the audience
► Chairperson/convenor
    The role of a chairperson is, essentially, to support the speaker, and manage what occurs during an oral presentation.
    Supporting the speaker involves:

• Knowing what is going to take place in the presentation.
• Knowing the professional background of the speaker.
• Preventing the speaker from becoming the focus of what could be 'heated' discussion.
    Managing what takes place during the presentation includes:

• Preparing the room, furniture and equipment.
• Keeping track of the time.
• Maintaining a balance between questioners.
• Introducing and closing the presentation.
    Although questions should be asked through the chairperson, the onus is on him/ her to remain impartial to the discussion which takes place. The chairperson should:

• check the structure of the presentation so that he/she knows what is going to happen.
• check for any last minute changes which may have been made.
• organise with the speaker a means of indicating what time constraints she/he is under.
• reiterate the timing/sequence of events in the presentation before the start of the presentation (I wish to remind the speakers that they have seven minutes in which to complete their presentation… Would the audience refrain from asking questions until…).
Question time
    Question should be asked though the chairperson. To prevent an exclusive discussion taking place between the speaker and the questioner it is important to give as many people as possible an opportunity to ask question and manage a balance between questioners. Relatively equal numbers of men/women, lecturers/students, senior/junior academics and so on, should have the opportunity to ask questions. Questions should be brief and relevant.
Closing the presentation
    During the presentation it is expected that the chairperson will take brief notes of the key points, and try to identify why the presentation has been particularly useful for the audience. The chairperson should also attempt to link this particular presentation which any that have gone before it if it is part of a series. Each speaker and the audience should then have thanks addressed to them, and eye contact is important when doing so.
The audience
    Crucial to a speaker's oral presentation is the way he/she feels the audience is responding, and all too often the audience can unintentionally unnerve a speaker, leading to an almost antagonistic, adversarial relationship. The audience should encourage the speaker by making the presenter feel comfortable and at ease, and there are a number of conventions the audience should observe.

• If you are late, offer your apologies to the speaker and the chairperson at the conclusion of the presentation. If you do arrive after the start of the presentation, prepare yourself before you enter the room (take out paper/pens) so that you can settle immediately, and the speaker is not distracted. If the chairperson expects people to the room late, he/she should ensure there are spare seats close to the door.
• Look at the speaker. It can be very distracting to the speaker if member of the audience are writing/ reading/ passing notes/ whispering or in other ways, very obviously not listening.
• Do not speak while someone at the front of the room, or a questioner, is speaking. This is considered extremely impolite. Neither should you laugh, either at a speaker, or while a speaker is presenting. Laughing at a private joke, for example, can appear to the speaker to be laughing at him/her and this can, albeit unintentionally, destroy the confidence of the speaker.
7.3.2. Oral presentations: dilemmas for the chairperson




What would you do as chairperson if
• the speaker refuses to finish speaking (a professor? a fellow student?).
• a heated discussion develops between the speaker and the questioner.
• when question time begins, no one asks a question and there is, potentially, an awkward silence.
• after several repetitions, both you and the presenter still cannot understand the question being asked.
• a questioner speaks so softly that she/he cannot be heard.
• you are ready to start the session, but half the audience has not arrived ( a senior lecturer has not arrived).
• a lecturer asks a question and it turns out to be four or five questions.
• only men raise their hands to ask question.
• you are expected to comment on how interesting the presentation was, but in fact it was extremely boring.
• a person asking a question is interrupted by another.

7.4. SOME EXAMPLES OF LANGUAGE USED FOR ORAL PRESENTATIONS 
A. INTRODUCTION
TITLE/SUBJECT
Good morning/afternoon
I'd like to talk (to you) today about...
I'm going to present the recent...
                  explain the position on...
                  brief you on...
                  inform you about...
                  describe...
The subject     of     my talk
      focus                presentation
     topic                 speech
PURPOSE/OBJECTIVE
The purpose of this talk is to:
 update you on...
 put you on...
 give you the background to...
 inform you about...
 discuss...
 describe...
LENGTH
I shall only take (...) minutes of your time.
I plan to be brief.
As I only have a limited time...
OUTLINE/MAIN PARTS
I've divided my presentation into four main parts/sections. They are...
The subject can be looked at under the following headings: ...
QUESTIONS
I'd glad to answer any questions at the end of my talk.
If you have any questions, please feel free to interrupt.
Please interrupt me if there's something which needs clarifying. Otherwise, there'll be time for a brief discussion/question time at the end.
B. BODY
SEQUENCING/ORDERING
Firsly... sencondly... thirdly...
Then... next...  finally/lastly...
Let's start with...
Let's move/ go on to...
Now we come to...
That brings us to...
GIVING REASONS/CAUSES
Therefore
so
as a result
that's why
CONTRASTING
but
however
COMPARING
Similarly
In the same way
GENERALIZING
usually
generally
as a rule
CONTRACDICTING
in fact
actually
HIGHLIGHTING
in particular
especially
GIVING EXAMPLES
for example
for instance
such as
C. CONCLUSION
SIGNALLING THE END
That brings me to the end of my presentation.
That completes my presentation.
Before I stop/ finish, let me just to say...
That covers all I wanted to say today.
SUMMARIZING
Let me just run over the key points again.
I'll briefly summarize the main issues.
To sum up...
Briefly...
Before I end, let me quickly review the main points of ... (these are the advantages, disadvantages, effects, causes, types)
Briefly, then I'd like to summarize the major points I've presented.
QUESTIONS
Any questions?
I'd glad to try and answer any questions.
We only have a short time left, but if you have any questions, I'd be
glad to answer any that you might have.
CONCLUDING
In conclusion, ...
In closing, ...
To conclude, ...
To sum up, ...
I'd like to leave you with the following thought/idea.
CLOSING
Thank you for your attention.
Thank you for listening.
I hope you will have gained ans insight into...

7.5. ORAL PRESENTATIONS : SAMPLE SEMINAR PERFORMANCE ASSESSMENT 
Title of seminar:
Speakers:                                                                 Chairperson:
___________________________________________________________
Comments                                                                Yes/No
A. Content
1) Was the content at the right level for the audience?
2) Was the content interesting?
3) Was the presentation the right length?
B. Structure
1) Was the structure made clear at the start?
2) Was the seminar divided into small, manageable section?
3) Were the sections in logical order?
C. Presentation
1) Did the speaker(s) speak clearly and audibly?
2) Did the speaker(s) look at the audience?
3) Did the speaker(s) avoid reading from a written script?
4) Did the speaker(s) try to get the audience involved?
5) Were the visual aids effective?
D. Discussion session
1) Did the speaker(s) deal well with question?
E. Role of chairperson
1) Did the chairperson introduce speakers and their topics well?
2) Did she/he control questions and comments?

REFERENCES 
1. Bartlett, Annie; Holzknecht, Susanne and Cumming Thom, Alison. Preparing Students For Graduate Study. Australia National University, National Centre for Development Studies, 1999.
2. Chaffee, John. The Thinker Guide to College Success. Houghton Mifflin Company, 1999.
3. Cottrell, Stella. The Study Skills Handbook. Macmillan Press Ltd, 1999.
4. Hay, Iain. Making The Grade: A Guide top Successful Communication and Study. Oxford University Press, 1997.
5. Hellyer, Regina. Study Skills for Learning Power. Houghton Mifflin company, 1997.
6. Kanar, Carol C. The Confident Student. Houghton Mifflin Company, 1998.
7. Macqueen, Chris. Getting Ahead in Tertiary Study. UNSEX Press, 1988.
8. Marshall, Lorraine A. A Guide to Learning Independently. Longman, 1989.
9. Orr, Fred. Study Skills for Successful Students. Allen and Unwin, 1992.
10. Race, Philip. How to Get a Good Degree. Open University Press, 1999.
11. Shepherd, James F. College Study Skills. Houghton Mifflin Company, 1998.
12. Wallace, Andrew. Beginning University. Allen and Unwin, 1999.
13. Wong, Linda. Essential Study Skills. Houghton Mifflin Company, 1998.
14. Wood, Gail. How to Study. Learning Express New York, 1997.

CHAPTER 6: MARKING YOUR BOOKS AND MAKING NOTES FOR BOOKS


CHAPTER 6:
MARKING YOUR BOOKS AND MAKING NOTES FOR BOOKS


A. MARKING YOUR BOOKS
6.1. Reasons for marking books
6.2. Number and vertical lines
6.3. Helps for finding details
B. MAKING NOTES FOR BOOKS
6.4. Notes on cards
6.5. Major and minor details
6.6. Paragraph Summaries
6.4. Definitions of terminology
6.8. Classification charts
6.9. Time lines
6.10. Maps

A. MARKING YOUR BOOKS
    It is easier to store information in memory when it is well organized. Most successful college students mark information they want to learn in their textbooks and then use their marks as a guide for summarizing the information into organized study notes. This chapter explains how to mark books.

6.1. REASONS FOR MARKING BOOKS 
    If you were told in high school that you must not write in book, you may wonder why marking textbooks is an essential skill for efficient college study. The main reason is that when you make a book in the way explained in this chapter, you make a permanent record of the information you want to learn. When you do not mark a book as you read it, you must reread it to find the information you need to learn.
    Figure 6.1 shows a marked passage and Figure 6.2 illustrates how the markings were used as a guide in making notes.
    Figure 6.1. A Highlighted Textbook Passage
More Ways to Improve Learning
The foundations for learning are good organization, reciting, and reviewing. However, learning is further enhanced by scheduling plenty of study time, over learning, dealing with the effects of interference, and carefully selecting what to learn.
Begin by scheduling more time for studying than you believe is necessary. One of the best establishes facts about learning is that the more time students spend studying the more they learn.
Second, overlearn! Many studies have shown that learning is greatly improved when study is continued well beyond the point where material is simply learned well enough to recall it once correctly. Master material rather than barely learn it. Overlearning is your best way to ensure you won't freeze up during a test due to nervousness or anxiety.
In addition, keep in mind that the material you learn for one course can interfere with what you must learn for other courses. Protect against this interference by setting aside uninterrupted periods for studying each of your courses. For instance, if you are going to study for three hours on Sunday afternoon, study one subject for the entire three hours rather than study three different subjects for one hour each. In addition, when you prepare for a test, study right before sleep and review the material right before the test.
Finally, be selective in what you learn. Mark your textbooks sparingly. (You know you aren't being selective when you mark most everything in a book). If you use the Cornell note-taking format, write summaries at the bottom of each page of your class notes. By being selective, you will remember more than you would if you tried to learn everything.
   Figure 6.2: Notes for the Passage in Figure 6.1
How to Mark Books
• Read a section before you mark it. If you mark as you read, you may mark information that you later decide is not especially important.
• Do not mark too much. If almost everything on a page is marked, it is the same as if nothing were marked. As a general rule, don’t underline more than 20 percent of the information on a page. For instance, if there are 40 lines of print on the pages of a book, don't underline more than about 8 lines on a page. Avoid excessive underlining by numbering details and by using vertical lines to mark information that you might otherwise underline.
• Mark information that will help you make notes. The purpose of marking a book is to make a permanent record that will help you later make notes for learning information.
• Make major details stand out. You use major details to make well-organized notes, and it is almost always important to learn them.
• Mark Definitions of terminology. On many college tests, up to 70 percent of questions directly or indirectly test students' knowledge of terminology.
• Mark examples. Learn the examples included in your book so you will recognize them if they are used in test questions.

6.2. NUMBERS AND VERTICAL LINES 
    When you use the guidelines that are summarized in "How to Mark Books" you may find that it sometimes seems impossible to follow the second guideline: "Do not mark too much". However, there are at least three ways to avoid excessive underlining. First, it is sometimes better to underline only key words that identify major details than to underline information about major details. For instance, if a page in a human anatomy textbook describes all the bones in the hand and arm, underline the names of the bones but not the information about them. Later, use the underlining as a guide for making notes, such as those in Figure 6.2. You may also use numbers and vertical lines to reduce the underlining in your books.
    It is often more appropriate to number details than to underline them. For example:
Legalization of Marijuana
Should marijuana be legalized so that it could be commercially manufactured and sold like alcohol and tobacco? Because of the extent of marijuana use, the issue has become a serious one for politicians. Although arrest for possession seldom leads to jail, proponents of legalization argue that (1) inconsistency of enforcement leads to disrespect for the law. In addition, (2) the problems of enforcement become enormous, diverting police efforts from other kinds of crime, and (3) the government is unable to collect taxes on the drug as it can on alcohol and tobacco. Furthermore, (4) buyers are not protected from overpriced low quality marijuana.
    In the four details in this passage underlined, the entire last half of the paragraph would be underlined.
    Vertical lines are useful for a variety of purposes, including marking definitions and examples.
    Def is used above as an abbreviation for definition, and Ex is an abbreviation forExamples.
    In the following example, Imp't is used as an abbreviation for Important to draw attention to information that is especially important.
    Some students write asterisks (*) next to information that is especially important and question marks (?) next to material that is unclear to them. Write any symbols or words in your books that help you to learn the information in them.
    Many scholars write comments in the margins of books as they study them. For example, if, while reading a statement written by Carl Jung, students of psychology recall that Sigmund Freud expressed a similar point of view, they may write "Freud agrees" in the margin. You, too, may interact with the authors of your books by writing whatever comments you want in the margins of the books you own.

6.3. HELPS FOR FINDING DETAILS 
    Authors and editors provided five helps for locating details to mark in textbooks: 1) subheadings, (2) words in italics or boldface, (3) numbers, (4) bullets, and (5) statements in introductions.
    ► Subheadings: Subheadings may name details. Use the subheadings to locate the major details in the following passage.

Importance of Romantic Love
Romantic love is a noble ideal, and it can certainly help provide a basis for the spouses to "live happily ever after". But since marriage can equally well be founded on much more practical considerations, why is romantic love such importance in the modern world? The reason seems to be that it has the following basic functions in maintaining the institution of the nuclear family (Goode, 1959):
Transfer of Loyalties      Romantic love helps the young partners to loosen their family of orientation, a step that is essential if they are to establish an independent nuclear family. Their total absorption in one another facilitates a transfer of commitment from existing family and kin to a new family of procreation.
Emotional Support      Romantic love provides the couple with emotional support in the difficulties that they face in establishing a new life on their own. This love would not be so necessary in an extended family, where the relatives are able to confront problems cooperatively.
Incentive to Marriage      Romantic love serves as bait to lure people into marriage. In the modern world, people have considerable choice over whether they will get married or not. A contract to form a lifelong commitment to another person is not necessarily a very tempting proposition, however, to some, the prospect may look more like a noose than like a bed of roses. Without feelings of romantic love, many people might have no incentive to marry.
     Reference
Goode, William 1.1959. "The theoretical importance of love. "American Sociological Review, 24, pp 38-47".
    Notice that the subheadings make it clear that there are three reasons for the importance of romantic love.
    ► Words Printed in Italics or Boldface: Words printed in italics or boldface may name the details in a passage. Use the words printed in boldface to locate the major details in the following passage.




Communication Distances
Hall suggests that there are four distinct zones of private space. The first inintimate distance (up to 18 inches), which is reserved for intimate personal contacts. The second is personal distance (18 inches to 4 feet), which is reserved for friends and acquaintances; there is some intimacy within this zone but there are definite limits. The third is social distance (4 feet to 12 feet), which is maintained in relatively format situations, such as interviews. The fourth is public distance, (12 feet and beyond), which is maintained by people wishing to distinguish themselves from the general public; particularly speakers addressing audiences. Invasion of intimate or personal space always excites some reaction on the part of the person whose space is being invaded.
   ReferenceEdward T. Hall, The Hidden Dimension (Garden City, NY: Doubleday, 1969, pp 116-125)
    Notice that the four types of communication distances are printed in boldface.
    ► Numbers: Arabic numerals, such as 1, 2 and 3, or number words, such as first, second, and third, may indicate details. A combination of numerals and italics is used to indicate details in the following passage.


Asking for Criticism
     Although asking for constructive criticism is the most direct way of finding out whether our behavior is effective, we are often reluctant to do so because we feel threatened by criticism. Instead, we rely entirely on others' nonverbal cues. Yet even when we interpret nonverbal cues accurately, they fall to help us understand why our behavior missed the mark. Nor will such cues help us decide what changes are needed in order for us to improve. By employing the verbal skill of asking for criticism, we accomplish these two objectives.
     The following guidelines can help you ask for constructive criticism.
     1. Ask for criticism so that you will avoid surprises. Taking the initiativein asking for criticism prepares you psychologically to deal with the criticism.
     2. Think of criticism as being in your best interest. No one likes to be criticized, but through valid criticism we often learn and grow. When you receive a negative appraisal - even when you expected a positive one - try to look on it not as critical of you personally but as a statement that reveals something about your behavior that you did not know. Whether you will do anything about the criticism is up to you, but you cannot make such a decision if you do not know that the behavior exists or how it affects others.

     3. Specify the kind of criticism you are seeking. Rather than asking very general questions about ideas, feelings, or behavior, ask specific questions. If you say, "Colleen, is there anything you don't like about my ideas?" Colleen is likely to consider this a loaded question. But if you say, "Colleen, do you think I've given enough emphasis to the marketing possibilities?" you will encourage Colleen to speak openly to the specific issue.
     4. Ask for criticism only when you really want an honest response. If you ask a friend "How do you like this coat?" but actually want the friend to agree that the coat is attractive on you, you are not being honest. Once others realize that when you request an appraisal you are actually fishing for a compliment, valuable appraisals will not be forthcoming.
     5. Try to avoid contradiction between your verbal and nonverbal cues. If you say, "How do you like my paper?" but your tone of voice indicates that you do not really want to know, the other person may be reluctant to be honest with you.
     6. Give reinforcement to those who take your requests for criticism as honest requests. Suppose you ask your colleagues how they like your ideas for the ad campaign, and you get the response "The ideas seem a little understated." If you then get annoyed and say, "Well, if you can do any better, you can take over." your colleagues will learn not to give you criticism even when you ask for it. Instead, reward people for their constructive criticism. Perhaps you could say, "Thanks for the opinion - I'd like to hear what led you to that conclusion." In this way, you encourage honest appraisal.
     7. Be sure you understand the criticism. Before you react to what you've heard. Paraphrase your understanding to make sure it is what the person meant.
     Asking for criticism does not require that you always act on every comment. You may decide against making a change in what you've said or done for other good reasons. But asking for criticism does enable you to make a conscious, rational choice about whether or not you will change your behavior.
    Numbers such as first and second are used to help you locate the details in the following passage. Underline the numbers in the passage to emphasize how many characteristics of professions are stated.

Professions
Professions are distinguished from other occupations by several characteristics. First, the skill of professionals is based on systematic,theoretical knowledge, not merely on training in particular techniques. Second, professionals have considerable autonomy over their work. Their clients are presumed to be incompetent to make judgments about the problems with which the profession is concerned, you can give instructions to your hairdresser or tailor but cannot advise a doctor or lawyer on matters of medicine or law. Third, professionals form associations that regulate their profession's internal affairs and represent its interests to outside bodies. Fourth, admission to a profession is carefully controlled by the existing members. Anyone can claim to be a salesperson or a carpenter, but someone who claims to be a surgeon or a professor without having the necessary credentials is an impostor. Becoming a professional involves taking an examination, receiving a license, and acquiring a title, and this process is usually regulated by the professional association concerned. Firth, professions have a code of ethics that all their members are expected toadhere to.
    You should have underlined the words first, third, fourth, and fifth.
    ► Bullets: Bullets are dots or squares that are used to draw attention to items in a list. Bullets indicate the details in the following passage.
Conflict Resolution
     Although there are many theories on and approaches to conflict resolution, there are some basic strategies that are generally useful in successfully negotiating with a partner.
• Clarity the issue. Take responsibility for thinking through your feelings and discovering what is really bothering you. Agree that one partner will speak first and have the chance to speak fully while the other listens. Then reverse the roles. Try to understand the other's position fully by repeating what you've heard and asking questions to clarify or elicit more information. Agree to talk only about the topic at hand and not get distracted by other issues. Sum up what your partner has said.
• Find out what each person wants. Ask your partner to express his or her desires. Don't assume you know what your partner wants and speak for him or her. Clarify and summarize.
• Identify various alternatives for getting each person what he or she wants. Practice brainstorming to generate a variety of options.
• Decide how to negotiate. Work out some agreements or plans for change, such as agreeing that if one partner will do one task, the other will do another task or that a partner will do a task in exchange for being able to do something else he or she wants.
• Solidify the agreements. Go over the plan verbally and write it down if necessary to ensure that you both understand and agree to it.
• Review and renegotiate. Decide on a time frame for trying out the new plan and set a time to discuss how it's working. Make adjustments as needed.
     To resolve conflicts, partners have to feel safe in voicing disagreements. They have to trust that the decision won't get out of control that they won't be abandoned by the other, and that the partner won't take advantage of their vulnerability. Partners should follow some basic ground rules when they argue, such as avoiding ultimatums, resisting the urge to give the silent treatment, refusing to "hit below the belt" and not using sex to smooth over disagreements.
    Notice that bullets give prominent emphasis to six strategies for negotiating the resolution to a conflict with a partner.
    ► Introductory Statements: Introductory statements often give information about details. An introduction may state the number of details in a passage or it may name the details. It is very common for textbook passages to begin with specific information about the details in them.

B. MAKING NOTES FOR BOOKS 
    The first way to organize information in a textbook is to mark it using methods that are explained information in chapter 10. The second way is to make notes on the information.
    Making notes will help you learn in three ways. First, to make notes, you must think about what you read and restate it in your own words. In many instances, you will learn information as you process it in this way. Second, because notes are summaries, you will have much less to learn when you study from notes than you study directly from textbooks. Third, when you make notes, you don't need to learn information exactly as it is presented in a book - you can rearrange it in formats that make it easier for you to learn.
How to make notes for books
     Use the underlining and other marks you make in your textbook to guide you in making notes on a passage.
• Decide what format you will use for notes (see Figure 11.1).
• Begin the notes with a title that accurately describes the information you want to learn.
• Make major details stand out in notes.
• Include some minor details.
• Include examples; they help in understanding and learning information.

6.4. NOTES ON CARDS 
    Most students make notes on notebook paper, but some very successful students prefer to study from notes written on index card. Figure 6.3 below illustrates how to make notes on 3-by-5-inch index cards.

How to Make Notes on Index Cards
• Write a descriptive title on the blank side of a card.
• Write details on the back of the card upside down in relation to the title on the front.
    When you make notes in this way, the information on the backs of the cards is in the proper position for reading when you turn the cards over.
    Figure 6.3: Notes on an Index Card

6.5. MAJOR AND MINOR DETAILS 
American values

Positive values
1. The word ethic - we believe that work is good and necessary and that it will lead to wealth.
2. Pragmatism - we try to find solutions to problems
3. Thrift and delayed gratification - we believe it is better to save for tomorrow than to spend today.
4. Activism - we work hard to do thing better and to make our lives better.
Negative values
1. Wastefulness - we spend money on thing we don't need, and we waste our natural resources.
2. Indifference to social needs - we believe the strong are the ones who should survive, and we don't look after the basic needs of our people.
    When you make textbook notes, first consider whether you should prepare them so that major and minor details stand out. The notes above have the following characteristics.
• The title describes the content of the notes, and it is written in the center of the page.
• A line is left blank before each major detail.
• Minor details are indented and listed neatly under major details.

6.6. PARAGRAPH SUMMARIES 
Reasons for immigration to America
Economic: People in the Oil World had difficulty finding employment, and they had little opportunity to acquire land. Many of them didn't have adequate food,


clothing, housing, or health care. They believed they would find in America these things that they didn't have in the Old World.
Social Equality: Europeans believed they would find greater equality in America. They knew that higher earnings made it possible for poor Americans to dress, eat, and acquire property in ways that were not possible for poor people in the Old World.
America Persuasiveness: America business used advertising to encourage immigration because they wanted to make money by selling passages on ships and by selling land in America.
    When you cannot organize information in notes that emphasize major and minor details, it may be appropriate to make notes in paragraph summaries. The paragraph summary notes above have the following characteristics:
• The title describes the content of the notes and it is written in the center of the page.
• A line is left blank before each paragraph.
• Each paragraph is indented.
• Each paragraph begins with an underlined title, which is the topic of the paragraph.

6.7. DEFINITIONS OF TERMINOLOGY 
    On many college tests, 70 percent or more of questions directly or indirectly test knowledge of terminology; therefore, it is extremely important for you to learn the terminology that is defined in your textbooks. The definition of terminology notes above have the following characteristics:
• Terms are written on the left side of the page.
• Definitions and examples are written on the right side of the page.
• Blank space is left before each new term.
    This note-taking format facilitates learning terminology.

6.8. CLASSIFICATION CHARTS 
    Classification charts are useful for organizing information that explains how two or more persons, places, or things are alike or different in two or more ways. The chart above summarizes Sigmund Freud's theory about the psychosexual stages of human development, which is explained in many psychology textbooks. The information is summarized under headings that explain the two ways in which the stages differ from one another: "Age" and "Characteristics". The notes also emphasize the sequence the stages occur.
    When you have difficulty making good notes, ask this question: "Does this information explain how two or more persons, places, or things are alike or different in two or more ways?" If the answer to this question is yes, make notes in a classification chart.

6.9. TIME LINES 
     Major Inventions (1875 - 1895)
    A time line is useful when you want to learn the chronological sequence of event. To prepare a time line, draw a line, and mark it off in equal time intervals. In the example above, a line is marked off in five - year intervals; however, in other time lines the intervals may represent one week, one month, one year, one hundred years, or any other period. The major advantage of time lines is that they make it easy to visualize the passage of time between events.
    After you have marked off the intervals on a time line, write events in the places where they belong. In the example above, "cash register" is written on the line before 1880 because it was invented in 1879 and "motorcycle" is written next to 1885 because it was invented in 1885.

6.10. MAPS 
    Elements of a Computer
    Maps used in traveling show the relations between places; maps used for notes show the relations between ideas, information, and concepts. In maps, information enclosed within squares, circles, or other forms is connected by lines to information enclosed within other forms to indicate how the information is interrelated.
    In the map above, description of the elements of a computer are enclosed within rectangles, which are connected by arrows to show how the elements of a computer are interrelated. For example, one arrow between “Input” and “Control” indicates that data flow from input to control, but not from control to input. The two arrows between “Memory” and “Control” indicate that data flow back and forth between memory and control.

EXERCISES 
Exercise 6.1: Mark the following passage
PLANTS
Plants grow in almost every part of the world. We see such plants as flowers, grass and trees nearly everyday. Plants grow high on mountaintops, far out in the oceans, and in many desert and Polar regions.
Without plants, there could be no life on earth. Man could not live without air or food, and so he could not live without plants. The food we eat also comes from plants and from animals that eat plants. We build houses and make many useful products from lumber cut from trees. Much of our clothing is made from the fibers of the cotton plant.
Scientists believe there are more than 350.000 species of plants, but no one knows for sure. Some of the smallest plants, called diatoms, can be seen only with a microscope. A drop of water may hold as many as 500 diatoms. The largest living things are the giant sequoia trees of California. Some of them stand more than 290 feet high and measure over 30 feet wide.
Scientists divide all living things into two main groups-plants and animals. It is usually easily to tell the two apart. Almost all kinds of plants stay in one place, but nearly all species of animals move about under their own power. Most plants make their own food. The basic units of all life, called cells, are also different in plants and animals. Most plant cells have thick walls that contain a material called cellulose. Animal cells do not have this material.

Exercise 6.2: Mark the following passage 
ENVIRONMENTAL POLLUTION
Environmental pollution is a term that refers to all ways by which man pollutes his surroundings. Man dirties the air with gases and smoke, poisons the water with chemicals and other substances, and damages the soil with too many fertilizers and pesticides. Man also pollutes his surroundings in various other ways. For example, people ruin natural beauty by scattering junk and litter on the land and in the water. They operate machines and motor vehicles that fill the air with disturbing noise.
Environmental pollution is one of the most serious problems facing mankind today. Air, water and soil are necessary to the survival of all living things. Badly polluted air can cause illness, and even death. Polluted water kills fish and other marine life. Pollution of soil reduces the amount of land that is available for growing food. Environmental pollution also brings ugliness to man's naturally beautiful world.

Exercise 6.3: Mark the following passage 
DROUGHT
Drought is a condition that results when the average rainfall for a fertile area drops far below the normal amount for a long period of time. In areas that are not irrigated, the lack of rain causes farm crops to wither and die.
Higher than normal temperatures usually accompany periods of droughts. They add to the crop damage. Forest fires start easily during droughts. The soil of a drought area becomes dry and crumbles. Often the rich topsoil is blown away by the hot, dry winds. Streams, ponds, and wells often dry up during a drought, and animals suffer and may even die because of the lack of water.

Exercise 6.4: Mark the following passage 
DRUGS
     All drugs can affect the body in both helpful and harmful ways. For example, a particular drug may produce a stronger heartbeat, relief from a pain, or some other desired effects-especially if the dose is too large. Such effects might include fever, high pressure, or constipation.
     Most drugs produce changes throughout the body because the drugs circulate through the blood stream. As a result, most drugs used to affect one part of the body also affect the other parts. For example, physicians sometimes prescribe morphine to relieve pain. Morphine depresses the attractive of cells in the brain and thus reduces the sensation of pain. But morphine also alters the function of cells elsewhere in the body. It may decrease the rate of breathing, produce constipation, and create other undesired effects.

Exercise 6.5: "Plants" 
    Choose a suitable format and make notes on the information you have marked in exercise 6.1.
Exercise 6.6: "Environmental pollution"
    Choose a suitable format and make notes on the information you have marked in exercise 6.2.
Exercise 6.7: "Drought"
    Choose a suitable format and make notes on the information you have marked in exercise 6.3.
Exercise 6.8: "Drugs"
    Choose a suitable format and make notes on the information you have marked in exercise 6.4.

CHAPTER 5: PREVIEWING TEXTBOOKS AND PREVIEWING CHAPTERS

CHAPTER 5:
PREVIEWING TEXTBOOKS AND PREVIEWING CHAPTERS

5.1. Previewing textbooks
5.2. Previewing chapters

    This chapter is aimed to show you how to preview a textbook and preview a chapter before reading it so that you can read it with greater understanding.

5.1. PREVIEWING TEXTBOOKS 
    If you are a full-time college student, you will usually need to read, study, and learn the information in five or more textbooks each term. This may seem to be an impossible task, but it isn't - thousands of college students do it every year. The first step in studying your textbooks is to preview them soon after you purchase them using the procedures summarized below.
How to Preview a Textbook

Before you read a textbook, examine the features in the front and back of the book.
1. Preview the front of the book
  • Read the title page to learn the title, author (or authors), and publisher of the book.
  • Read the copyright page to find out the year the book was published.
  • Read the table of contents to get an overview of the organization of the book and the major topics discussed in it.
2. Preview the back of the book
  • Determine whether the last chapter is followed by an appendix; if it is, find out what is in the appendix.
  • Check to see if there is a glossary in each chapter.
  • Determine whether references are listed at the end of the book or at the end of each chapter.
  • Determine whether there is an index at the end of the book or if the book has a subject index and a name index.

5.2. PREVIEWING CHAPTERS 
    Most students read a chapter in a textbox by turning to the first page and reading the chapter through to the last page. This is not an efficient way to read and study the chapters in textbooks. Experienced students know that it is more effective to preview a chapter before reading it. When you preview a chapter, you learn things that make it possible for you to read the chapter with greater understanding. The following is the suggestions about how to preview a chapter.
How to Preview a Chapter
Use the following steps to preview a chapter before you read and study it
1. Survey the beginning of the chapter
  • Read the title and introduction to learn the topic and purpose of the chapter.
  • If there are learning goals at the beginning of the chapter, read them to find out what you are supposed to learn when you study the chapter.
2. Survey the body of the chapter
  • Read the headings throughout the chapter to find out what topics are discussed in it.
  • Examine graphs, diagrams, photographs, cartoons, and other illustrations in the chapter.
  • Scan any inserts or marginal notes.
3. Survey the end of the chapter
  • If there is an easy-to-understand summary at the end of the chapter, read it to get a quick overview of the important information or ideas discussed in the chapter.
  • If terminology is listed at the end of the chapter, read it to find out what new words you are supposed to learn when you study the chapter.
  • If there are review questions at the end of the chapter, read them to get an idea of the types of questions you may have to answer about chapter content when you take a test.
  • If there are exercises or problems at the end of the chapter, read them to understand what skills you are expected to learn when you study the chapter.




EXERCISES 
Exercise 5.1: Preview of a Textbook
    When you do this exercise, use a textbook you are studying for another course.
1. Title 
2. Author(s) 
3. Publisher  
4. Date of publication 
    Check the items that pertain to the textbook you are previewing.
Table of Contents
 It provides an outline of the topics in the textbook.
 It shows that the book is divided into parts or sections.
Preface or Introduction
 It states for whom the book is intended.
 It describes special features that are provided to help students learn.
Appendix
 It contains useful or interesting information.
 There is no appendix.
Glossary
 It is at the end of the book.
 There is the short glossary in each chapter.
 There is no glossary.
References, Bibliography, or Notes
 They are listed at the end of the book.
 They are listed at the end of each chapter.
 There are no references, bibliography, or notes.
Index
 There is a subject index and a name (or author) index.
 There is only one index.
 There is no index.

Exercise 5.2: Previewing a Chapter in Your Textbook 
    When you do this exercise, use a textbook you are studying for another course you are taking or have taken.
1. Textbook title 
2. Chapter title   
3. Number of pages in the chapter 
4. Check the statements that are true about the chapter.
 The title states what the chapter is about.
 The introduction states the purpose of the chapter.
 There learning goals at the beginning of the chapter.
 Headings summarize the topics that are discussed in the chapter.
 There are photographs in the chapter.

Exercise 5.3: The title page 
    Begin a preview by reading the title page. It gives exact information about the title of a book, the author or authors, the publisher, and the city in which the book was published. The title page is usually the second or third page in a book. When the title of a book is not followed by an edition number, it is the first edition; and when more than one city is listed on a title page, the book was published in the first city listed.
     Answer the questions that follow the title page.

1. How many authors wrote the book?

2. At what school does Robert J. Hughes teach?

3. Who is the publisher?

4. In what city was the book published?


Exercise 5.4: The copyright page 
    After you have read the title page, read the page that follows it - the copyright page. A copyright page tells when a book was published. When more than one year is listed in the copyright information, the book was published in the most recent year listed. For example, if the years 1998, 1994 and 1990 are listed, the book was published in 1998. The years 1994 and 1990 refer to earlier editions of the book.
    The copyright year tells you whether the information in a book is sufficiently up-to-date for your purposes. For instance, if you want to learn about the current tax laws of the United States, you will want to read a book with a very recent copyright date. However, if you want to learn how to give a speech, a book published ten years ago may give information that is sufficiently up-to-date for this purpose.
    Answer the questions that follow the copyright information from Business.

1. In what year was the book published?

2. If people want permission to reproduce passages in Business, to what address should they write to request the permission?


Exercise 5.5: The table of contents 
    Continue your preview by reading the table of contents, which provides an overview of the organization of a book and the major topics discussed in it. When a table of contents does not follow the copyright page, look for it following the preface or introduction.
    Answer the questions that follow part of the table of contents from Business.
CONTENTS 
PART 1/ AMERICAN BUSINESS TODAY      1

1 Foundations of Business      2
  INSIDE BUSINESSWalt Disney Company:
  The Magic Is Back      4
Business: A Definition       5

  The Organized Effort of Individuals      5
  Satisfying Needs      6Business Profit      7
The Economics of Business      8
  Laissez-Faire Capitalism      8
  What, How, and for Whom in the Free-Market Economy      10
  Planned Economies      11
  Measuring Economic Performance      13
Supply, Demand, Price, and Competition      14
  Pure Competition      14
  Oligopoly      18
Monopolistic Competition      17
Monopoly      20
The Development of American Business      20
  The Colonial Period      20The Industrial Revolution      22
  A Second Revolution      23The Great Depression      24
  Recovery and Beyond      24
Our Business System Today      25
  Households 25          Businesses      26Governments      28
The Challenges Ahead      29
Chapter Review
  Summary      29Key Terms 30
  Questions and Exercises      30
  Case 1.1 Hasbro, Inc., The World's Largest
                  Toy Company 31
  Case 1.2 Business Philosophy at the J.M.
                   Smucker Company 32
1. What is the title of the first chapter?

2. On what page is there a summary of Chapter 1?


Exercise 5.6: The preface or introduction 
    A preface or an introduction explains why a book was written, it usually presents information about the purpose, philosophy, or contents of a book, and it often describes special features that are provided to help students learn information in the book. These opening remarks are usually located on pages following the table of contents, but sometimes they appear before the table of contents. Most books have either a preface or an introduction, some books have both.
    Answer the questions that follow part of the preface of Business.

1. What challenge was the book developed to meet?

2. List three of the five features of the third edition of Business that are stated in the third paragraph.





Exercise 5.7: The appendix 
    An appendix, which contains supplementary material, is usually located immediately after the last chapter. An appendix in a chemistry textbook may present an overview of the mathematics that is important to know in chemistry and an appendix in an English textbook may explain how to punctuate and capitalize when writing. However, many textbooks have no appendix.
    Answer the questions that follow part of the appendix from Business.
     APPENDIX

1. Why will the retraining of employees become increasingly important?


2. Which two occupations are expected to be in greatest demand in the future?


Exercise 5.8: The glossary 
    A glossary is an alphabetically arranged list of important words and their definitions. When a glossary is included in a book, it is usually located after the last chapter or after the appendix. A textbook that has no glossary at the end may have short glossaries at the end of each chapter.
    Answer the questions that follow part of the glossary from Business.

1. What term has the same meaning as account executive?

2. What is an ad hoc committee?

3. Must the employees of an agency shop join a union?


Exercise 5.9: The references 
    The references, a bibliography, or notes are lists of publications and other sources that an author quotes or refers to in a book. References are usually listed at the end of textbook, following the glossary or last chapter. When they are not at the end of a book, they may be listed at the end of each chapter. Textbooks for subjects such as English, speech, and mathematics usually have no references.
    Answer the questions that follow the notes from Business.

1. Who published the article referred to in the third note for Chapter 1?

2. What are the titles of the first three publications referred to in the first note for Chapter 2?

3. Who wrote the article referred to in the sixth note for Chapter 3?


Exercise 5.10: The index 
    An index is an alphabetically arranged list of subjects and the numbers of the pages on which the subjects are discussed in a book. When an index is included in a book, it is on the very last pages.
    Some books have two indexes: a name index, or author index. When a name index (or author index) is included in a book, it is located before the subject index. If you do not find the name of a person in an index, look to see if the book has a name index. For instance, if you do not find Sigmund Freud listed in the index of a psychology textbook, look for his name in the name index or author index.
    Answer the questions that follow part of the name index of Business.

1. On what pages are there references to the Avis car rental company?

2. On what page is there a reference to Howard Aiken?

3. On what pages are there references to AT&T?


Exercise 5.11: Subject Index 
    Answer the questions that follow part of the subject index of Business.

1. On what page is ad hoc committee explained?

2. On what page is manufacturer's agent discussed?

3. On what page is outdoor advertising mentioned?